The Top 17 Places to Spend on Paid Search Other Than AdWords

It seems like pay-per-click (PPC) is a strategy that’s sometimes overshadowed by organic SEO for the simple fact that it tends to yield smaller profit margins. Here’s my advice: Don’t neglect any channel that delivers any profit margins. While it’s true that you’re probably not going to see the same ROI with paid search as you would with SEO, paid search still has plenty of potential. In fact, “businesses generally make an average of $ 2 in income for every $ 1 they spend in AdWords.” Not too shabby. Don’t get me wrong. I’m a huge fan of organic traffic, content marketing,…

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