The Beginner’s Guide To Drip Marketing

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) a set of pre-written marketing messages to leads based on their actions (behavior), at specified time intervals or per event. While drip marketing can be used in various forms, email is the primary method. (Others include direct mail and social media.) As you might guess, the drip analogy is from a leaky faucet that keeps dripping droplets of water. In the marketing world, these droplets are likened to a series of messages. Drip marketing is evolving into a science,…

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