SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Adds Lottery & Powerball Numbers To Search Results
    Jan 27, 2016 by Barry Schwartz

    Did your odds just increase? Bing added winning lottery numbers to their quick answer box.

  • Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
    Jan 27, 2016 by Lori Weiman

    The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.

  • Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
    Jan 27, 2016 by Greg Sterling

    According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]

  • Is Apple About To Launch A Competitor To Google Street View?
    Jan 27, 2016 by Greg Sterling

    Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on Apple’s site: It […]

  • The State Of Cross-Channel Paid Search, Part 1: SEM & Social
    Jan 27, 2016 by Josh Dreller

    In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.

  • Math! Now Available Right In AdWords Custom Columns
    Jan 27, 2016 by Ginny Marvin

    Use formulas to get even more out of custom columns in Google AdWords.

  • Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
    Jan 27, 2016 by Search Engine Land

    Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • First-Time Super Bowl Advertiser SoFi Releases Official Super Bowl 50 Ad
  • Measuring Effectiveness Of Branded Video Content
  • Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
  • New Google Research: Can The Long Tail Be Covered Without Broad Match?
  • Preserve Your Content Ecosystem By Fixing Link Rot
  • Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
  • PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
  • Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling
  • Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin
  • How Social Media Data Can Guide You Through The Advertising Odyssey
  • Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
  • The Evolution Of Digital Marketing And Changing Customer Expectations
  • AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
  • MarTech Today: Facebook Audience Network, AOL ONE For Publishers & Qualia/BlueCava’s Merger
  • Attribution: What’s Next In 2016?
  • Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge
  • Several Brands Will Be Advertising On Snapchat During The Super Bowl
  • New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
  • Henkel Cleaning Brand Persil ProClean Ad To Debut During Super Bowl 50
  • Apple Reports Biggest Quarter Ever: $ 75.9 Billion Revenue, 74.8 Million iPhones Sold
  • 3 Steps To Choosing The Right Marketing Automation For Your Agency

Search News From Around The Web:


  • Moz Announces $ 10 Million Financing Round to Build on Momentum of New Products, Moz

Link Building

  • Google Says Links In Footers Or Sitewides Are Not Given That Much Weight, Search Engine Roundtable
  • Google Says Not To Worry About Unique IP Addresses Or C-Blocks, Search Engine Roundtable


  • How Google Search Works in 2016, SEO Book
  • Microsoft Launches A Bing-Powered News App For iOS Devices, News Pro, TechCrunch
  • Bing makes it easier than ever to check your winnings with lottery answers, Bing Search Blog
  • How Google Search Works in 2016, SEO Book
  • Search Challenge (1/27/16): Questions you should know the answer to…, SearchReSearch


  • Are Number of Reviews a Ranking Factor in Google?,
  • Google Clarifies: Title Tags Are A Ranking Factor But…, Search Engine Roundtable
  • Google Prefers Your Short URLs Over Longer URLs, Search Engine Roundtable
  • How Important are Keywords in URLs in 2016?,
  • Managing a growing blog: technical SEO, Yoast
  • More SEO Myths for 2016, SEO Theory
  • SEO and Guitar: What Do They Have in Common?,
  • When Google Favors Shorter URLs Over Longer Ones in Ranking,

SEM / Paid Search

  • Growing your PPC account with Dynamic Search Ads, Vertical Leap
  • PPC Management When Time and Sanity Are Scarce, Portent

The post SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds appeared first on Search Engine Land.

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