DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

shutterstock_171635108 DataXu, a Boston-based startup that provides analytics and other tools for running programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $ 10 million investment in the company. It’s a strategic stake: Sky plans to use DataXu’s demand-side buying ad tech in its current services as well as work together… Read More
TechCrunch

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