7 Ways to Make Your Content More Actionable

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your audience. Instead, readers leave prematurely, don’t explore your site any further and never convert. I know I’ve been there more than a few times. In my opinion, the problem primarily lies in the fact that content marketers talk a lot about delivering valuable content and storytelling techniques, but they fail…

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